"It's the very same old tissue, honey, it doesn't make a difference, ok? It's still going to work the same method", my exasperated spouse hissed into my ear as I got containers after containers of some 'designer' tissue. DESIGNER TISSUE! Hah, can you even hear me state that? I can't believe I really wrote 'designer tissue'. Yes, for a graphic designer and writer who understands all about the kind of effort one puts into packaging and branding products, I sure fell for it. All the hoopla. The shenanigans. The 'suck 'em in with great copy and fab color combo'. Hey, I am still a customer, bear in mind that. I am entitled to fall for good product packaging, I have a prevailing right to be human.
But they are so pretty ... the packaging. I swear!
They have the 'nature fan' product packaging, the 'fruity' product packaging, the 'woman on the go' packaging, and then they have the 'kids' packaging. I grabbed 4 of each design packages and made a run for the counter with them with my shouting kids and exasperated spouse pursuing me in slow motion. It was definitely a 'die-hard' moment. You know, when the hero is running away from a lot of wild bad guys with maker weapons, and they're contending your feet or something ... and there's an explosion behind you ... and whatever occurs in ssslllloooowwwww mmmmooooottttttiiiioooonnnnn.
Well, in this case, I was running for checkout with boxes website of tissue paper with expensive packaging designs on them. I loved the packaging develops so much, after using up all the tissues in the boxes, I would cut out the styles and put it into my 'must keep for reference' clear folder. I do not keep a lot of things in there because I am pretty selective about the designs that I like, however these product packaging designs made the cut.
You see, this is the kind of thing that takes place when you put some effort packaging film into making your packaging design. Yeah, we all have this in the back of our heads ... "Hey, it's PACKAGING! They're going to THROW the PACKAGING away.
The more effort you put into developing your product packaging, more clients will take an appearance and stop at your packaging or what's inside the product packaging. Now, does it make sense for me to say now that when they stop and take notification of your product packaging, your possibility of getting them to purchase your item boosts?
And without an electrifying packaging, customers are going to walk past the stacks and loads of other rival products ... and yours ... without even understanding you're there! Your product is sitting there on a shelf, for goodness sake, and the only weapon you have is to have a nice protective packaging.
Think of it!
They have the 'nature fan' packaging, the 'fruity' packaging, the 'woman on the go' packaging, and then they have the 'kids' product packaging. Well, in this case, I was running for checkout with boxes of tissue paper with expensive packaging designs on them. I loved the product packaging designs so much, after using up all the tissues in the boxes, I would cut out the styles and put it into my 'should keep for recommendation' clear folder. I don't keep a lot of things in there because I am quite selective about the styles that I like, however these product packaging designs made the cut. The more effort you put into designing your packaging, more clients will take a look and stop at your packaging or what's inside the garment packaging bag.